Amazon just hit the Android digital shelves with an update to the app for that platform. Apart from adding voice search and Wikipedia, there was also a nice big fat number hidden in their release documents. 700,000 to be exact.
Straight from TechCrunch, we find that Amazon has been cranking out the ebook titles, adding 30,000 in the last three weeks alone. The current figure is 200,000 more titles than than the Kindle store sported in April, with no end to growth in sight.
If there is any edge that Amazon has over its competitors (apart from the easy reading in direct sunlight that it has over the iPad), it’s numbers. As in a deep well of titles and how many Kindles are out there in the market. Sure, Barnes & Noble claims over 1 million titles, but Nooks aren’t in as many hands. iPads are flying off the shelves, but it’s almost de rigeur to add the Kindle app to your device. Kindle also shows up on Mac and Windows laptops and desktops.
If there’s any long-term hope for Amazon’s Kindle, it’s to keep itself on as many platforms as possible and to keep up this kind of growth. The device itself may eventually die, but as we all know, the device isn’t where the ebook profits are; it’s the title sales. Especially with e-books overtaking paper book sales.