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Ping Gets Smaller URLS for Twitter Integration

Ping gets URL shortener for Twitter. Perfect for when you buy Pearl Jam’s Elderly Woman Behind The Counter In A Small Town.

One of the problems with Ping’s Twitter integration was it’s incredibly long URLS. Now when you’re buying all your Beatles songs, you can share that information with a smaller url via Twitter.

Follow this article’s author, Roberto Baldwin, on Twitter.

 

News

Twitter Fixes Security Hole, Adds Two New Features

Twitter is recovering after an attack on the social networking site earlier today. According to TechCrunch, the site suffered an attack whereby users could tweet some JavaScript code that could in turn cause pop-ups anytime someone moused over a maliciously crafted tweet.

Fortunately, Twitter was able to get the attack stopped before more users became victim to this exploit. This attack only affected the web-based version of Twitter, as users accessing Twitter through a client like the official Twitter client were not susceptible.

TechCrunch is also reporting that Twitter rolled out two new features today to their new Twitter interface (for those lucky enough to have access at this time). The first new feature gives you the ability to reply to all users contained in a tweet when replying to a tweet. The second addition is an auto-complete feature when typing a username into a tweet. Simply type the @ symbol followed by the first few letters of a username and Twitter will suggest users to you in a pop-up list, allowing you to select one.

Unfortunately, the new Twitter interface isn’t being rolled out to everyone at once, but if you are one of the lucky few that uses the web interface, these changes will be welcomed.

 

Follow this article’s author, Cory Bohon on Twitter.

 

 

News

Twitter Announces Site Overhaul, New Interface

Photo taken from the Technologizer live blog of the event

In case you were living and breathing and sleeping under a rock, Twitter made a big announcement this afternoon from its west coast offices. The microblogging service has announced a new Twitter.com. The new site will feature a new user interface with a much bigger sidebar that will take up half of the screen real estate on your monitor (or, if you prefer, your mobile device). The right pane will also have mini profiles of users with their recent tweets. Twitter calls it a, “richer, faster experience”

The new Twitter will also have embedded video, keyboard shortcuts, and threaded conversations. Essentially, the new site looks exactly like the official Twitter app for the iPad, or some of the other iPad, iPhone and desktop apps available. But this is a good thing, because we’re big fans of the third-party Twitter apps, and it only seems like Twitter has taken a hint from them and implemented what their users would really like to see on the site. And, hey, it’ll make relaying our experiences in 140 characters or less a little nicer.

The launch of the new Twitter site will happen today for a sub-set of users, with an incremental roll out for the rest of us. Stay tuned to their officlal blog for more, and check out the new twitter site for details.


Follow this article’s author, Florence Ion, on the new Twitter.

News

Marketing your iPhone application after development

We’ve put together some invaluable marketing and advertising tips for your iPhone/iPad application.

Social Networks

Twitter

Create a Twitter account for your publishing name or applications.  There are many different tools you can use to help you with this, see twitter tools.  (n.b. recent stats show Twitter gets around 18 billion searches a month, there must be some of those people with iPhones, right?!)

You must BE ACTIVE on Twitter, communicate with your fans and you will see your followers grow and grow.

Facebook

Create a Facebook fanpage and get your friends to join.  Update your fan page with screenshots of your apps and post updates/competitions on your feed/wall.

The Web

Blogging

Create a small marketing website/blog for your application, make sure you submit the URL for the website in with your App Store submission.  You could use wordpress.com for this (free) or tumblr.com (also free)

Forums

Spread the word on iPhone/iPad related forums.  This takes time but it’s free!

YouTube

Post videos of your app in use on YouTube.  It’s a great way to give your reviews a visual experience of your application and has an insane amount of traffic (approx. 200 million videos watched per day).

Get Beta Testers

Put your application on a beta tester website (such as iBetaTest.com), release the application to a small group of beta testers to generate some interest in your app.  The testers just might tell their friends or kindly post a link on their Twitter/Facebook feed.

Submit your app to review sites

Many sites will review your application for free, try a google search for “iPhone Review” and try a few of them.  You could even offer them a promo code.

Pay up $$££

Pay for your app to be featured on high traffic websites such as http://www.iphonedevsdk.com, it’s usually quite inexpensive to get featured on these websites.

Other

Lite versions

Offer a lite (free) version of your app with limited functionality (restrict the levels/information/usage) and advertise the benefits of upgrading throughout your application.

Competitions

Create competitions with prizes (iTunes vouchers etc) and advertise within your Applications (it could be posting a video on YouTube using your app, signing up to your newsletter or achieving a high score).

Use your friends (if you have any)

Get your friends to submit reviews for your application.  Ask them nicely/bribe with beer to post a link to your website/app store page on their Twitter/Facebook feed.

Open Days

Make your application free for a day or maybe for the weekend.  The app might just get people talking!  It might be a good idea to contact blog owners/review websites and ask nicely for a review, while the app is free.

Eye candy

Make your app icon as attractive/eyecatching as possible.  This is the ONLY visual you will get when potential customers are scrolling through the app store on their iPhone/iPod Touch.

Use the best visuals you can on you app store description page (remember to upload the worst ones first and leave the best ones until last – for some reason the order they appear on the app store after uploading is reversed).

Promotion codes

Offer promotion codes to review websites in exchange for a review (this will only work on US accounts).  You can create promotion codes using iTunes Connect.

Be descriptive

Be sure to tag your app with useful keywords and list the unique selling points of your application in the app store description.

Play with your pricing

Review your competitors apps and get a feel for the price range to sell your app at. Traditionally, posting your app at a £0.59 starting price was a decent tactic but due to the number of apps within the App Store, the chances of getting spotted are minimum.  Don’t be afraid to sell your app for more than your competitors, your description should list all of the unique features to add weight to your app.

Aim for under 20mb

The maximum size of an application that can be downloaded through a 3G connection is currently 20mb (this may change in OS 4.0).  If you try to keep your application under 20mb (could be difficult, depending on your app) you will have a larger target audience.  If you app is over 10mb and the user only has a 3G connection, they will see a message asking them to buy the app later when on a Wifi connection.

Target the lowest platform

Make your app compatible with OS 2.0 if possible.  Recent reports show they many iPhones in the wild are STILL using version 2 of the iPhone OS.

Twitter buys Tweetie developers

Tweetie is acquired by TwitterThe (very) successful Twitter application, Tweetie (+ Tweetie 2) for the iPhone and iPod touch has been purchased by Twitter.

Tweetie was developed originally by a single man developer (Atebits), which will now be working for Twitter to provide updates in the future.

Mobile Entertainment states that Tweetie will be renamed to “Twitter for iPhone” and will become a free download in the APple App Store (a big drop from it’s original price of $2.99).

However, it is said that the deal is highly controversial, since there are many other Twitter apps available (Tweetdeck, Echofon, etc) who may frown upon the competition from Twitter, especially if Tweetie can somehow get additional data (and an unlimited rate limit) from Twitter via a “closed” API.