All posts in Streaming

Apple Streaming Back to the Mac Event Live

Back the Mac signage
(Image courtesy of 9to5Mac)

Nothing like keeping us in suspense, but better late than never: Apple has confirmed that today’s “Back to the Mac” event will be streamed live.

9to5Mac is reporting that Apple will provide a live video stream of today’s “Back to the Mac” media event, which begins at 10am PST (1pm EST). This is good news to Apple fans, who have been kept in suspense almost until the last moment.

In years past, Apple usually streamed their media events live, but more recently we’ve had to enjoy liveblogs of the event from tech journalists in attendance. That appears to have changed now, with Apple streaming their September 1 music-centric event and now the Back to the Mac event marks the second one in a row.

Unfortunately, only the Apple faithful are invited — the live stream requires Safari on Mac OS X 10.6, an iPhone, iPod touch or iPad. Sorry, Windows users!

Press release follows, get your credit cards at ready!

Media Alert
Apple to Provide Live Video Streaming of Today’s Event
What: Live video stream of Apple’s October 20 event
When: Wednesday, October 20, 2010, 10:00 a.m. PDT

Live Video Streaming

Apple® will broadcast its October 20 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards. Viewing requires either a Mac® running Safari® on Mac OS® X version 10.6 Snow Leopard®, an iPhone® or iPod touch® running iOS 3.0 or higher, or an iPad™. The live broadcast will begin at 10:00 a.m. PDT on October 20, 2010 at

This broadcast is the property of Apple and is protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations with any questions.

Follow this article’s author, J.R. Bookwalter on Twitter


Rumor: Apple Still Considering Music Streaming Subscriptions

When Apple purchased music streaming service LaLa this past spring, the company’s faithful followers held our breath in the hopes of something great waiting a-tiptoe in the wings. turning red in the face, we knew in our hearts that Steve Jobs was going to let us in on ‘one more thing’ at an upcoming Keynote. Yes, streaming iTunes subscriptions would soon be upon us. Apple bought out LaLa in order to utilize their exisiting technology! In no time at all, we’d be enjoying our entire music collection everywhere we went, all served up from the coulds perhaps even from our MobileMe accounts. Life was looking pretty sweet.

We’re no longer holding our breath. Keynotes have come and gone. No announcment surrounding the introduction of a streaming service has been made. As we stand near the cusp of 2011, are we any closer to seeing our musical content on-the-hoof dreams come true? If the New York Post has their facts straight, we can tell you this: Maybe.

According to The Post, Apple’s iTunes czar Eddy Cue has been making the rounds of late, talking to a number of the company’s major music partners. Rumor has it that Cue is working to hash out an understanding with the company’s music partners that would allow for Apple to introduce a streaming music service similar to the one already being enjoyed by Spotify users. One of the Post’s sources have claimed that the service could cost subscribers between and per month.

Let’s hope that The Post’s unnamed sources end up being right.


Follow this article’s author, Seamus Bellamy on Twitter.



YouTube Tests New Live Streaming Platform


(Image courtesy of

You’ve watched countless videos of adorable puppies, cute kitties, and all other things that make you go “Awwww…”  Or perhaps video bloopers of people enduring things gone wrong that make you realize perhaps you didn’t have such a bad day after all.  Now YouTube is venturing further into a new avenue…a live streaming platform, according to their official blog.

Today and tomorrow, the site is starting what’s being called a “new chapter” of YouTube live streaming.  Beginning at 8:00 a.m. PT, the company was to start a limited trial of a new type of live streaming platform in conjunction with four of their partners: Howcast, Next New Networks, Rocketboom and Young Hollywood.

The platform will integrate live streaming straight into YouTube channels; and best of all, broadcasters merely need only a webcam or an external USB/FireWire camera. 

Included in the trial is a “Live Comments” module which will give users the chance to engage with the broadcaster as well as the YouTube community at large.  As it is a trial, it will only be available today and tomorrow and then once YouTube gets a chance to review how successful (or unsuccessful) the trial was, they will then roll it out broadly to their worldwide partners.

Follow this article’s author, Matthew Tilmann on Twitter



Apple Live Streaming September 1 Event (And We're Liveblogging It!)

Apple just announced that it will be live streaming its music event tomorrow morning. The video feed will be available through Apple’s own HTTP Live Streaming, which is based on open standards. You’ll need a Mac running Safari on Mac OS X 10.6, and iPad, or an iPhone or iPod touch with iOS 3.0 or higher to view the feed. The live broadcast will begin at the same time as our live blog, 10am.

However, should your browser crash and render itself unable to buffer the live stream, the Mac|Life staff will be there liveblogging the entire event. Additionally, if your boss is over there checking over your shoulder to see if you’re slaving away, making sure every minute counts while you’re on the clock, you might want to put away the live stream video and check out our text and photo liveblog. It’s quieter and easier to conceal. You can also view it on your iPhone, iPad, iPod touch. And if you’re stuck on a PC at work or school, our liveblog works on that platform, too! So does our Twitter feed!

See you all tomorrow!

Follow this author’s article, Florence Ion, on Twitter.