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Adobe Unveils Digital Publishing Solution

With traditional print publishing suffering the slings and arrows of internet-aided content delivery these past few years, magazine, book and newspaper publishers have been struggling to find an efficient, cost-effective method to transfer their wares into the digital realm. In answer to the publishing industry’s frantic calls for help, Adobe has announced their latest offering: The Adobe Digital Publishing Solution. It’s a solution which Adobe hopes will not only revolutionize how publishers create and deliver their content, but also how that content is consumed.

According to Adobe:

The Adobe Digital Publishing Solution consists of digital publishing applications, software technologies, and service solutions that allow publishers to cost-effectively author, produce, and distribute groundbreaking content to the broadest possible audience on a wide variety of digital devices. With this solution, Adobe is helping publishers and advertisers revolutionize how they create and deliver digital content, and how their audiences consume it.

That’s fancy advertising talk that, when translated, means that through the use of Adobe’s industry-standard Creative Suite applications, a web-based client and a number of digital distribution points such as the iTunes App Store or Google Market, publishers can produce print, internet and application-based versions of their magazines, books or newspapers for a minimal cost. Publishers can expect to pay 9 per month for the privileged of using Adobe’s solution, as well as a premium of 20-30 cents on every copy of a publication sold. That’s a pretty reasonable price point, when it comes right down to it. For those of you interested in taking a peek at what readers can expect to see insofar as format and user interface are concerned, you needed look any further than Wired Magazine, which is currently available for download from the iTunes App Store.

The Adobe Digital Publishing Solution will be available to all comers during the second quarter of 2011.


Follow this article’s author, Seamus Bellamy on Twitter.





Intuit and Mophie Team Up For Complete Credit Card Solution

Intuit Complete Credit Card Solution
(Image courtesy of Wired)

If you’ve been looking for a better way to accept credit cards with your iPhone, Intuit and Mophie have teamed up and may just have the perfect solution for you — assuming you’re still rockin’ an older iPhone 3G or 3GS, that is (for now).

Wired is reporting that financial software giant Intuit has teamed with iPhone accessory maker Mophie to create the Complete Credit Card Solution, a 0 hardware solution that fits onto your handset and works with Intuit’s GoPayment app (available from the App Store, which integrates tightly with Quickbooks) to accept credit card payments. The mobile payment system is expected to go on sale at Apple stores before the end of this month.

The beauty of Intuit and Mophie’s solution is that it includes everything you need: The hardware attachment to actually swipe cards, the iOS payment app and of course, the merchant account operated by Intuit, which will run you .95 per month regardless of how much (or how little) you use it on top of transaction fees that range from 1.7 to 3.7 percent plus 30 to 40 cents per transaction. Wired notes that the fees are comparable to a regular merchant account which doesn’t allow mobile payments.

Unfortunately, the hardware doesn’t yet work with the newest iPhone 4, since Mophie didn’t get any advance notice about the new handset’s radical redesign prior to it being announced in June. But the company is working on it, and for now will offer the hardware for the iPhone 3G and 3GS.

“Something that’s important to Apple, because this is going to be sold in their stores, is they wanted it to be incredibly easy to communicate what it’s going to cost, and how quickly you’ll be up and running — and that you’re up and running before you leave the store,” explained Mophie’s vice president of marketing, Ross Howe.

On the good news front, the mobile payment solution does not require a long-term contract. “Most merchant service providers require hefty contracts and incredible termination fees,” Howe said, “and the fact that you can turn this on if you’re in a farmers’ market for the sunny summer and then just call and cancel your account until next sunny summer, for really reasonable rates — and there’s something to be said for that.”

With the delay of Twitter co-founder Jack Dorsey’s competing Square payment system, Intuit and Mophie’s new Complete Credit Card Solution looks like the perfect solution for small business owners on the go.

Follow this article’s author, J.R. Bookwalter on Twitter