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Adobe Unveils Digital Publishing Solution

With traditional print publishing suffering the slings and arrows of internet-aided content delivery these past few years, magazine, book and newspaper publishers have been struggling to find an efficient, cost-effective method to transfer their wares into the digital realm. In answer to the publishing industry’s frantic calls for help, Adobe has announced their latest offering: The Adobe Digital Publishing Solution. It’s a solution which Adobe hopes will not only revolutionize how publishers create and deliver their content, but also how that content is consumed.

According to Adobe:

The Adobe Digital Publishing Solution consists of digital publishing applications, software technologies, and service solutions that allow publishers to cost-effectively author, produce, and distribute groundbreaking content to the broadest possible audience on a wide variety of digital devices. With this solution, Adobe is helping publishers and advertisers revolutionize how they create and deliver digital content, and how their audiences consume it.

That’s fancy advertising talk that, when translated, means that through the use of Adobe’s industry-standard Creative Suite applications, a web-based client and a number of digital distribution points such as the iTunes App Store or Google Market, publishers can produce print, internet and application-based versions of their magazines, books or newspapers for a minimal cost. Publishers can expect to pay 9 per month for the privileged of using Adobe’s solution, as well as a premium of 20-30 cents on every copy of a publication sold. That’s a pretty reasonable price point, when it comes right down to it. For those of you interested in taking a peek at what readers can expect to see insofar as format and user interface are concerned, you needed look any further than Wired Magazine, which is currently available for download from the iTunes App Store.

The Adobe Digital Publishing Solution will be available to all comers during the second quarter of 2011.


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