All posts in iPhone OS 4.0

Will the iPhone 4G ship with OS 3.x?

So far all we have heard regarding the iPhone 4G has been rumors, however we must admit once of the most likely-sounding rumors we have heard suggests that the handset will come with iPhone OS 4.0 as standard, however a article on OzcarGuide suggests that this may not be the case.
According to their article the iPhone 4G may infact come with iPhone OS 3.1.2 as standard, this is because Apple may face an anti-trust inquiry surrounding changes to Apple’s terms of service which are being seen by many as anti-competitive, this could perhaps land Apple in trouble with the U.S. fair trade commission.
Obviously the easiest way for Apple to rectify this would be to modify iPhone OS 4.0 so that it doesn’t bring-on an anti-trust inquiry, however with just a month or so until the expected iPhone 4G launch experts doubt that Apple could make all the necessary changes in time.
If all this turns out to be true we could perhaps see OS 4.0 arrive later than planned, no-doubt if this is the case it will arrive via an over-the-air update, which could perhaps kill the initial buzz surrounding an iPhone 4G launch.
Would you prefer to wait for an iPhone 4G running OS 4.0? Or would you be happy with an iPhone 4G running OS 3.1.2?

Apple to charge $1 Million for iPhone Mobile Ads

There are pleanty of different advertisement platforms for the iPhone; AdMob, AdWhirl and many more. However, as you may already know, last month Apple have recently acquired Quatro wireless and turned it into iAd.
However, if you own a small business and want to run an advertisement in an iPhone app, you’d better hold onto you wallet for now.    The Wall Street Journal is reporting that Apple is planning to charge upwards of $1 million for ads within iPhone apps this year, and possibly even more than that to be “among the first”.
Apple plans to charge a small group of marketers up to $10 million each at launch, the report said, citing “a person familiar with the matter.”
Existing mobile ad deals tend to run about $100,000 to $200,000, the article quoted unnamed ad executives as saying.

Application to wirelessly sync your iPhone with iTunes

iTunes sync over wifi is a commonly requested feature which should perhaps have already been implemented into the iPhone OS by Apple.  However, it has recently been implemented by a developer to remotely sync photos, music and applications with your iTunes PC/Mac.

This video on YouTube shows the developed application working, it appears to some how emulate a USB connection across WiFi.  iPhoneConnection suspect that Apple may already be working on this technology, or may even adapt this funcality as they previously have done with other Apple features (for example, Coverflow).

According to sources, the developer is to submit his application to the app store for review next week.

Adobe admits defeat to iPhone/iPad

It doesn’t come as much of a surprise, but Adobe have finally given up all hope for the iPhone/iPod and iPad devices, after being “banned” by Apple.

Recently, Apple changed their developer agreement, prohibiting the use of third party tools to construct iPhone applications (including the heavily invested CS5 iPhone Exporter).

Apple have reason not to include Flash on their devices because it’s now said to be almost obsolete, with the rise of HTML5 to allow video/audio and animation: a feature which is heavily supported in Mobile Safari.

Adobe have said: “We will still be shipping the ability to target the iPhone and iPad in Flash CS5. However, we are not currently planning any additional investments in that feature.”, instead they will focus their attention on the competing smart phone, Google Android.

Leaked photos of the new iPhone 4G

This article is marked as obsolete, see real leaked photos here.

As always, there are many different “mockups” of future Apple products; but the image featured here is supposedly a “leaked” photograph of Apples latest and greatest version of the iPhone (4G: 4th Generation).

Apple have refused to confirm if the image in question is a prototype of the new iPhone 4G, but judging from the brushed metal design of the iPad, it may well be similar in appearance.

The speculation behind the new iPhone will soon be put to rest, since Apple will be revealing it’s creation in June 2010. The release of the iPhone 4.0 SDK last week suggests the new iPhone will feature an 8 megapixel camera, a flash and also a front facing camera for video conferencing.

Apple listen to developers by removing app rating prompt

The next version of the iPhone OS is said to remove the rating prompt users will see when they attempt to delete an application from their iPhone or iPad device.

In the past, developers have complained that the prompt negatively affects their rating within the app store as users will only be asked for a rating when they decide to delete the app (ie. when they don’t like it).  However, the iPhone OS doesn’t encourage users to give ratings at any other point (for example, for apps that are used frequently.

The App Store has a history of problems surrounding app reviews.  A little over a year ago, Apple modified their review policy, stating that reviews can only be made on app’s which have been downloaded (purchased) by the reviewer.

Furthermore, the App Store has faced problems with developers “buying” reviews or making reviews using dummy accounts.  This is commonly done by using “pre-paid mastercards”, allowing the developer to have many different iTunes accounts.

iAd targets users by geo-location

iAd for iPhoneThe latest major update of the iPhone OS (4.0) unveiled iAd, Apples own advertisement API (via it’s acquisition of Quattro Wireless).  The API will allow iPhone /iPad developers to easily add advertisements into their apps, leaving Apple to handle the sales of the advertisements themselves.

As a result of including advertisements within apps, the owner of the application will receive a healthy 60% taking of the ad revenue.  During the iPhone OS 4.0 unveiling, Steve Jobs (SEO of Apple, Inc.) mentioned that there will soon be as many as 100 million devices using the iPhone OS around the world, stating that iAd addresses a “serious opportunity” and “doesn’t suck” like most iPhone advertising SDKs.

According to Steve Jobs, clicking on an iAd provided advertisement will be “safe” to the user as it leaves them inside the application (i.e. opening the advert target as a modal window, on top of the application).

We are very excited about this!  Almost as much as when Apple announced “InApp purchasing”!

iPhone OS 4.0 suggests front-facing camera

The recent release of the iPhone 4.0 SDK has inadvertently revealed evidence to suggest that Apple are planning to place a camera on the front of the iPhone for video conferencing using software similar to the desktop version of iChat.

The SDK feature in question was identified by, who noticed that a background service “iChatAgent” runs on the developer release of the iPhone OS 4.0.  The screenshot below shows the service in question using the profiling tools bundled within XCode.

Video Conferencing coming to the iPhone?

iPhone OS 4.0 revealed!

iPhone SDK 4.0Today, Apple have announced the intentions of version 4.0 of the iPhone OS, one year after the revelation of the groundbreaking iPhone OS 3.0.

The software itself will ship in the Summer and the developer preview SDK will be available download today through the iPhone Developer Portal.

Many iPhone enthusiasts have long been discussing the idea of multi-tasking support for the iPhone… but Apple have finally done it!  Apple are even claiming that their implementation of multi-tasking is the best yet, amongst other smart phones, although it is only available on iPhone models 3GS or above (i.e. not the 3G model) The process of switching between applications is made possible by double-pressing the “home” button (the big round one at the bottom of the iPhone) to reveal a “mini dock” of open applications.  Apple claim that multi-tasking will not affect performance of battery life, but this is yet to be seen.

Notable Features

  • Multi-tasking support
  • Spell checker
  • Bluetooth keyboard support for the iPad
  • Customisable wallpapers (backgrounds)
  • Tap to focus on videos
  • Playlist creation for music
  • App folders for organising apps (finally!)
  • Enhanced Mail app
  • iBooks for iPhone
  • Enterprise features for managing devices
  • Game Center (like xbox live, for scoreboards and match making)

Developer enhancements

  • 1,500 new API’s
  • Full camera access
  • Background audio
  • Background VoIP
  • Background location data
  • Local notifications (without the need for the pple push notification server)
  • Fast app switching
  • iAd: Apples own in app advertising

iPhoneConnection will be downloading the 4.0 update, so we can familiarise ourselves with the new features.

iPhone OS 4.0 to incorporate Mobile Advertise platform?

Apple acquire Quattro WirelessFollowing the $750 million acquisition of the iPhone Advertising platform “AdMob” by the search giant, Google.  Apple have recently acquired one of AdMobs major competitors, Quatro Wireless, for $275 million.

Quatro Wireless create tools for advertisements to be embedded into applications running on the iPhone/iPad operating system (currently version 3.0).  The advertisers pay for ad placement within the iPhone applications, whilst giving publishers the opportunity to earn revenue for integrating the Quatro Wireless system.  The placement of advertisements is a common technique within the free (“Lite”) applications within the App Store, giving application developers the chance to earn some revenue, to compensate for the free download.

There is speculation across the iPhone/iPad developer community that the next major update to the iPhone OS (version 4.0) will integrate the mobile advertisement facility within the SKD (Software Development Kit).

Version 4.0 of the iPhone OS is due to be unveiled today in San Francisco and will outline some of the new features to be expected in the next update.  Could this mean the iPhone will finally have the much needed multi-tasking support?  We will have to wait until the update event this evening!