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iPhone Apps Have Become More Popular Than TV Shows


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Given the sheer volume of downloading of apps, it was bound to happen sooner or later.  The daily audience of apps running on the iOS system has now expanded beyond 19 million users.  These users spend about 22 minutes a day on these apps, meaning the audience for iOS devices has now passed…you guessed it, Sunday Night Football on NBC.  It’s also just shy of ABC’s Dancing With The Stars.

According to MobileBeat, just 4 million daily viewers are all that separate the iOS audience from the No. 1 TV show, Fox’s American Idol.  The measures come from the analytics firm Flurry.

Flurry made mention that that’s only part of the picture, as its analytics code is only integrated into 50,000 of the 250,000 apps that are on the iOS.  Given that, Flurry feels that iOS is even larger than all the TV shows if one takes into account the whole iOS viewership.

“The most obvious [effect] is the impact on the advertisement industry, which has relied on the reach generated by its prime time television slot for years,” said Peter Farago, the vice president of marketing at Flurry.

With that readers, since the explosion of the App Store, have you found yourself enjoying your apps and utilizing them more than you used to watch television?  Movies?  Or on the flip side of that, are you finding yourself using apps like Hulu, Netflix, etc., to watch the above?  Feel free to leave comments below!

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Google Voice to Become Comeback Kid In App Store

GV Mobile, the unofficial Google Voice application, may actually make it back to the App Store after all. After the GV Mobile application was pulled by Apple almost 2 years ago, along with the Official Google Voice application (which never made it past the approval process), many Google Voice users wondered if they would ever see the Google Voice functionality in an app on their iOS devices. But a recent tweet by GV Mobile application developer, Sean Kovacs, revealed that Apple has finally broken their silence about Google Voice on the App Store.

Good news: I did get confirmation back from Apple that it will most likely get back in once I resubmit,” tweeted Sean Kovacs.

This definitely is good news for the many Google Voice users who patiently await either an official or unofficial solution for dialing numbers through Google Voice. GV Mobile allows you to call contacts in your Google Voice address book or your iPhone address book through your Google Voice number, send and receive text messages through your Google Voice number, and retrieve your voicemail.

There’s no word yet on when (or even if) Apple will approve the app for the App Store, but Kovas remains hopeful that the application may be back on the App Store in a week.

Apple’s change of heart may be linked to the new developer guidelines that were published yesterday, but there’s no word yet on if this is the case.


Follow this article’s author, Cory Bohon on Twitter