Study Finds that Users Love Their iPad for Books and Video

With the announcement of a sleeker, sexier new aluminum bodied MacBook Air, you might have forgotten about Apple’s other slim tablet device, the iPad. Apparently, the device has made quite the stride in the e-books and video sphere, as the iPad is widely used to consume both those forms of media.

A Nielsen study on the devices found that users are utilizing the iPad for its video and e-book capabilities, and that they don’t spend much time with this kind of interactive content on their iPhone. Survey respondents said that they read books 39 percent of the time on the iPad and watched television shows 33 percent of time, compared to the respective 13 percent and 11 percent on the iPhone. These numbers probably have everything to do with the difference in screen real estate between the two devices, because the iPhone is still popular for content like news and music since it’s made to comfortably fit inside of a pocket or purse.

Perhaps the most surprisingly news of all from this Nielsen study is that 63 percent of users have paid for and downloaded apps on their iPads, but a staggering 30 percent haven’t even bothered downloading a single app since they’ve taken the device out the device. That makes you wonder what the point is of even purchasing an iPad, but our assumption is that many users who aren’t too keen on the idea of dropping the cash for a computer with a full fledged operating system are simple utilizing the iPad for its internet capabilities.

Via GigaOM

Follow this article’s author, Florence Ion, on Twitter.


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