The latest major update of the iPhone OS (4.0) unveiled iAd, Apples own advertisement API (via it’s acquisition of Quattro Wireless). The API will allow iPhone /iPad developers to easily add advertisements into their apps, leaving Apple to handle the sales of the advertisements themselves.
As a result of including advertisements within apps, the owner of the application will receive a healthy 60% taking of the ad revenue. During the iPhone OS 4.0 unveiling, Steve Jobs (SEO of Apple, Inc.) mentioned that there will soon be as many as 100 million devices using the iPhone OS around the world, stating that iAd addresses a “serious opportunity” and “doesn’t suck” like most iPhone advertising SDKs.
According to Steve Jobs, clicking on an iAd provided advertisement will be “safe” to the user as it leaves them inside the application (i.e. opening the advert target as a modal window, on top of the application).
We are very excited about this! Almost as much as when Apple announced “InApp purchasing”!