All posts in iPad News

Apple acquire A4 chip maker to continue innovation

Steve Jobs (SEO of Apple Inc.) recently announced that Apple is the larged mobile device manufacturer in the world, beating the likes of Samsung, Sony and Nokia.

Apple have recently acquired  Intinsity (a small Texan company), the manufacturers for the speedy A4 chip inside the guts of the iPad.  This means that Apple will be able to strive for even faster hardware inside of their mobile devices.

Full article on this, see here.

Marketing your iPhone application after development

We’ve put together some invaluable marketing and advertising tips for your iPhone/iPad application.

Social Networks

Twitter

Create a Twitter account for your publishing name or applications.  There are many different tools you can use to help you with this, see twitter tools.  (n.b. recent stats show Twitter gets around 18 billion searches a month, there must be some of those people with iPhones, right?!)

You must BE ACTIVE on Twitter, communicate with your fans and you will see your followers grow and grow.

Facebook

Create a Facebook fanpage and get your friends to join.  Update your fan page with screenshots of your apps and post updates/competitions on your feed/wall.

The Web

Blogging

Create a small marketing website/blog for your application, make sure you submit the URL for the website in with your App Store submission.  You could use wordpress.com for this (free) or tumblr.com (also free)

Forums

Spread the word on iPhone/iPad related forums.  This takes time but it’s free!

YouTube

Post videos of your app in use on YouTube.  It’s a great way to give your reviews a visual experience of your application and has an insane amount of traffic (approx. 200 million videos watched per day).

Get Beta Testers

Put your application on a beta tester website (such as iBetaTest.com), release the application to a small group of beta testers to generate some interest in your app.  The testers just might tell their friends or kindly post a link on their Twitter/Facebook feed.

Submit your app to review sites

Many sites will review your application for free, try a google search for “iPhone Review” and try a few of them.  You could even offer them a promo code.

Pay up $$££

Pay for your app to be featured on high traffic websites such as http://www.iphonedevsdk.com, it’s usually quite inexpensive to get featured on these websites.

Other

Lite versions

Offer a lite (free) version of your app with limited functionality (restrict the levels/information/usage) and advertise the benefits of upgrading throughout your application.

Competitions

Create competitions with prizes (iTunes vouchers etc) and advertise within your Applications (it could be posting a video on YouTube using your app, signing up to your newsletter or achieving a high score).

Use your friends (if you have any)

Get your friends to submit reviews for your application.  Ask them nicely/bribe with beer to post a link to your website/app store page on their Twitter/Facebook feed.

Open Days

Make your application free for a day or maybe for the weekend.  The app might just get people talking!  It might be a good idea to contact blog owners/review websites and ask nicely for a review, while the app is free.

Eye candy

Make your app icon as attractive/eyecatching as possible.  This is the ONLY visual you will get when potential customers are scrolling through the app store on their iPhone/iPod Touch.

Use the best visuals you can on you app store description page (remember to upload the worst ones first and leave the best ones until last – for some reason the order they appear on the app store after uploading is reversed).

Promotion codes

Offer promotion codes to review websites in exchange for a review (this will only work on US accounts).  You can create promotion codes using iTunes Connect.

Be descriptive

Be sure to tag your app with useful keywords and list the unique selling points of your application in the app store description.

Play with your pricing

Review your competitors apps and get a feel for the price range to sell your app at. Traditionally, posting your app at a £0.59 starting price was a decent tactic but due to the number of apps within the App Store, the chances of getting spotted are minimum.  Don’t be afraid to sell your app for more than your competitors, your description should list all of the unique features to add weight to your app.

Aim for under 20mb

The maximum size of an application that can be downloaded through a 3G connection is currently 20mb (this may change in OS 4.0).  If you try to keep your application under 20mb (could be difficult, depending on your app) you will have a larger target audience.  If you app is over 10mb and the user only has a 3G connection, they will see a message asking them to buy the app later when on a Wifi connection.

Target the lowest platform

Make your app compatible with OS 2.0 if possible.  Recent reports show they many iPhones in the wild are STILL using version 2 of the iPhone OS.

Number crunching your iPhone profits with AppViz

If you’ve used iTunes Connect before (the standard sales reporting facilities provided by Apple), you will know that it’s not very good (to say the least!).

You may want to consider a powerful friend for your sales reporting needs: AppViz.

AppViz will display a list of all your applications for sale within the App Store and will report the following:

  • See your weekly/monthly/3 monthly/6 monthly/annual/total sales
  • Graphical reports to show sales trends
  • Revenue/profit to date
  • Overall review
  • Ability to see reviews from all territorial app stores
  • Upgrade figures

Currently, it’s available through the Ideaswarm website on 30 day trial and is just $29.95 after.  iPhoneConnection is not affiliated with Ideaswarm in any way, but it’s a tool you simply must try as a developer or app owner.

Apple iPad to cost 20% more in the UK

As we all know, the UK usually ends up getting stung when it becomes to the price of consumer electronics.  A recent report by VoucherCodes.co.uk has compared the cost of major Apple products (iPods/iPhones) and have discovered that the UK pays up to 21% more for our electronic products than our american counterparts.

The 16GB Wi-Fi iPad model was recently launched in the US costing $499, leaving we brits with a £399 price tag (including the 20% mark up).  That said, Apple have not yet released their pricing information and will only do so on the 10th May 2010, when it officially releases it for the UK.

Apple listen to developers by removing app rating prompt

The next version of the iPhone OS is said to remove the rating prompt users will see when they attempt to delete an application from their iPhone or iPad device.

In the past, developers have complained that the prompt negatively affects their rating within the app store as users will only be asked for a rating when they decide to delete the app (ie. when they don’t like it).  However, the iPhone OS doesn’t encourage users to give ratings at any other point (for example, for apps that are used frequently.

The App Store has a history of problems surrounding app reviews.  A little over a year ago, Apple modified their review policy, stating that reviews can only be made on app’s which have been downloaded (purchased) by the reviewer.

Furthermore, the App Store has faced problems with developers “buying” reviews or making reviews using dummy accounts.  This is commonly done by using “pre-paid mastercards”, allowing the developer to have many different iTunes accounts.

Apple planning to release 3D glasses: iSpec

Rumour has it that Apple may be developing 3D glasses (iSpecs?) in order to give people the same experience as 3D cinemas and TV.

Apple fan boys have already dubbed the specs “iSpecs” (although we a dubious about that one!) which will give users the illusion that the image is being watched in 3D at two different frame rates; one for each eye (known the geeks as “stereoscopic” glasses).

Apparently, the glasses will also vibrate during the film to enhance the cinematic experience and can easily be installed by plugging the iSpecs into the dock connector at the bottom of the iPhone or iPad touch (maybe even the iPad!).

iPad gets Jailbroken, a week after release

Many sources around the web suggest that the iPad has been hacked to run the “Blackra1n” jailbreaking software, allowing users to illegally download “cracked” applications from the App Store.

Although the sources may be only be hype, we suspect that it won’t be long before the iPad platform is hacked, given that the API is more or less identical to the iPhone OS.  Apple have recently taken measures to suspend accounts suspected to be downloading such software illegally, so watch out jailbreakers!

Twitter buys Tweetie developers

Tweetie is acquired by TwitterThe (very) successful Twitter application, Tweetie (+ Tweetie 2) for the iPhone and iPod touch has been purchased by Twitter.

Tweetie was developed originally by a single man developer (Atebits), which will now be working for Twitter to provide updates in the future.

Mobile Entertainment states that Tweetie will be renamed to “Twitter for iPhone” and will become a free download in the APple App Store (a big drop from it’s original price of $2.99).

However, it is said that the deal is highly controversial, since there are many other Twitter apps available (Tweetdeck, Echofon, etc) who may frown upon the competition from Twitter, especially if Tweetie can somehow get additional data (and an unlimited rate limit) from Twitter via a “closed” API.

iAd targets users by geo-location

iAd for iPhoneThe latest major update of the iPhone OS (4.0) unveiled iAd, Apples own advertisement API (via it’s acquisition of Quattro Wireless).  The API will allow iPhone /iPad developers to easily add advertisements into their apps, leaving Apple to handle the sales of the advertisements themselves.

As a result of including advertisements within apps, the owner of the application will receive a healthy 60% taking of the ad revenue.  During the iPhone OS 4.0 unveiling, Steve Jobs (SEO of Apple, Inc.) mentioned that there will soon be as many as 100 million devices using the iPhone OS around the world, stating that iAd addresses a “serious opportunity” and “doesn’t suck” like most iPhone advertising SDKs.

According to Steve Jobs, clicking on an iAd provided advertisement will be “safe” to the user as it leaves them inside the application (i.e. opening the advert target as a modal window, on top of the application).

We are very excited about this!  Almost as much as when Apple announced “InApp purchasing”!

Adobe fears business loss due to iPhone/iPad

It’s a well known fact that Apple and Adobe do not get on with each other, probably due to the fact that the introduction of Flash support for the iPhone/iPod/iPad will severely effect sales of games within the App Store (we all know plenty of websites which offer free flash games).

A recent report filed by Adobe mentions that the restrictions placed on the company states that it’s making it increasingly difficult for Adobe to survive, since customers are persuaded to use alternative technologies (HTML5?).

Mac Rumours mention that the filing comes just one day After the release of the iPhone OS 4.0 developer preview, which has a modified licensing agreement that prohibits the use of Adobe Flash Professional CS5 features (which allows Flash developers to export flash content to native iPhone format.