That Was Fast: iPhone 4 Sells Out on Chinese Apple Online Store

iPhone 4 sold out at China online store
(Image courtesy of 9to5Mac)

Apple successfully launched its online store in China this week, which as usual includes the company’s iPhone 4 and iPhone 3GS handsets — the latter of which promptly sold out a record-breaking 10 hours later.

9to5Mac is reporting that Apple’s launch of its Chinese online store was apparently more successful than anticipated, with the popular iPhone 4 selling out only 10 hours after the store’s virtual doors opened.

It’s an ironic situation, because with stocks depleted at both Apple brick and mortar locations in China (where the company has stopped selling the handset) and now the online store’s virtual shelves cleared out, the scalpers are the only place to get them — and they were the ones so quick to grab all of the stock in the first place.

“All mobile phones are now sold through the online store and customers must pay the money after the order is made, then the company will distribute it to the designated place for free,” Apple retail store staff in Beijing told People’s Daily.

Exclusive carrier China Unicom claims that availability of the iPhone 4 will improve “after November,” with the same report also claiming that the mythical CDMA iPhone may also debut on competing carrier China Telecom’s network next year.

So what’s behind the rabid popularity of the device in China? According to a first-hand report from MIC Gadget posted on MacRumors, “The people here do not mind about the price, they just wish to buy one and tell their friends that they have got an iPhone 4.”

Follow this article’s author, J.R. Bookwalter on Twitter

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