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NBC Chief Not Keen On iTunes Platform For TV Shows

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(Image courtesy of businessinsider.com)

Jeff Zucker doesn’t exactly look thrilled in that picture does he?  Maybe it’s because he’s not exactly pleased with Apple’s 99-cent rental service for TV shows, saying it “would devalue our content.”  Ouch.

Zucker said that NBC probably would not be joining their rivals’ footsteps in an effort to make their TV shows available for the new 99-cent rental platform that had been mentioned earlier this month.

“We do not think 99 cents is the right price point for our content.  … We thought it would devalue our content,” said Zucker at a Goldman Sachs investor conference.

Backing up his claim was that NBC shows can already be downloaded for .99 on iTunes already as it is.

Previously, Apple had come to terms with News Corp’s FOX and Walt Disney’s ABC in order to make their shows available for 99 cents per rental when the new Apple TV box had been launched.

On that note, News Corp President Chase Carey, who had also been speaking at the conference, said that the Apple 99-cent agreement was a “short-term test.”

via Reuters

Follow this article’s author, Matthew Tilmann on Twitter

 

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YouTube Tests New Live Streaming Platform

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(Image courtesy of blogadilla.com)

You’ve watched countless videos of adorable puppies, cute kitties, and all other things that make you go “Awwww…”  Or perhaps video bloopers of people enduring things gone wrong that make you realize perhaps you didn’t have such a bad day after all.  Now YouTube is venturing further into a new avenue…a live streaming platform, according to their official blog.

Today and tomorrow, the site is starting what’s being called a “new chapter” of YouTube live streaming.  Beginning at 8:00 a.m. PT, the company was to start a limited trial of a new type of live streaming platform in conjunction with four of their partners: Howcast, Next New Networks, Rocketboom and Young Hollywood.

The platform will integrate live streaming straight into YouTube channels; and best of all, broadcasters merely need only a webcam or an external USB/FireWire camera. 

Included in the trial is a “Live Comments” module which will give users the chance to engage with the broadcaster as well as the YouTube community at large.  As it is a trial, it will only be available today and tomorrow and then once YouTube gets a chance to review how successful (or unsuccessful) the trial was, they will then roll it out broadly to their worldwide partners.

Follow this article’s author, Matthew Tilmann on Twitter

 

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