Word came about today that Rupert Murdoch, the head of News Corp, and Steve Jobs, Apple’s CEO, will reportedly reveal a new digital “newspaper” to be named the Daily at the end of the month. Murdoch feels that the joint project has the potential to be a “game changer.”
According to The Guardian, the project has been secretly under development in New York for awhile, and is said to be the world’s first “newspaper” which would be designed exclusively for tablet-style computers like the iPad. The launch for the project is being planned for early next year.
The intent of the project is to combine “a tabloid sensibility with a broadsheet intelligence,” revealing Murdoch’s aim to get the newspaper world beyond the print realm.
Various reports say that there will be no “print edition” or “web edition”; the innovation would be developed with help from Apple engineers, and it would be able to dispatch the “paper” out automatically to an iPad or any other comparable devices.
As there would be no printing or distribution costs, the primarily US-focused publication would cost about 99 cents a week.
The “newspaper” would be run out of the 26th floor of the News Corp offices in New York, where reportedly 100 journalists have been already hired, such as Pete Picton, an online editor from the Sun, as one of the three managing editors. The editor hasn’t yet been announced, but prognosticators are pointing to Jesse Angelo, the current managing editor of the New York Post.
Murdoch supposedly thought of the project idea after having studied a survey which suggested that readers were spending more of their time on their iPads than say, being on the internet, where usually unfocused surfing is more prevalent.
“Obviously, Steve Jobs sees this as a significant revenue stream for Apple in the future,” said Roger Fidler, head of digital publishing at the Donald W Reynolds Journalism Institute.
Jobs apparently has some love for Murdoch too according to Women’s Wear Daily. “When the project is announced, don’t be surprised if you see Steve Jobs onstage with Rupert Murdoch, welcoming the Daily to the app world.”
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(Image courtesy of innovationsinnewspapers.com)