With the announcement of Ping integration with Twitter, Apple seems to be stepping more and more into the web arena with their products. So, it’s no wonder that they would purchase the iTun.es domain name. But, what could it be used for? We hope an iTunes URL shortening service.
If you have used the Ping-Twitter integration, you probably know about the horribly-long URLs that can get tweeted. After doing some digging around in the WHOIS database, MacRumors found that the iTun.es domain is, in fact, owned by Apple (if the redirect to Apple.com doesn’t solidify it enough).
The domain name was purchased by Apple in December of 2006, but Apple has yet to utilize it. Perhaps the new Twitter integration will finally give them a chance to use the domain to shorten iTunes URLs.