Following the $750 million acquisition of the iPhone Advertising platform “AdMob” by the search giant, Google. Apple have recently acquired one of AdMobs major competitors, Quatro Wireless, for $275 million.
Quatro Wireless create tools for advertisements to be embedded into applications running on the iPhone/iPad operating system (currently version 3.0). The advertisers pay for ad placement within the iPhone applications, whilst giving publishers the opportunity to earn revenue for integrating the Quatro Wireless system. The placement of advertisements is a common technique within the free (“Lite”) applications within the App Store, giving application developers the chance to earn some revenue, to compensate for the free download.
There is speculation across the iPhone/iPad developer community that the next major update to the iPhone OS (version 4.0) will integrate the mobile advertisement facility within the SKD (Software Development Kit).
Version 4.0 of the iPhone OS is due to be unveiled today in San Francisco and will outline some of the new features to be expected in the next update. Could this mean the iPhone will finally have the much needed multi-tasking support? We will have to wait until the update event this evening!