Apple recently began allowing developers to create their own iAds for the purpose of advertising in other applications, but as one developer points out, you may not get your money’s worth when you use iAds for Developers. The developer iAds allows you to create an ad campaign around the iTunes Store page for your app, which allows users to see information about your app and even download it from iTunes right inside the iAd.
iAds for Developers is designed to be easy on the budget of even the smallest development companies. Priced at .25 per click through (as opposed to per impression), the ads are reasonably priced. But as developer David Smith found out, this method of generating new users may not be worth it.
On his blog, he writes, “From August 19 through August 25, I ran a campaign on the newly released iAd for Developers platform for our Audiobooks Premium app. The results were, to say the least, disappointing. For all the promise of selling your apps directly within an advertisement, it appears that so far this is not a viable way to drive traffic and create an economically sustainable promotion. For ,251.75, my campaign generated a total of 84 downloads, thus a Cost Per Acquisition (CPA) of ~. For a .99 app, those economics just can’t work out.”
Even though the campaign didn’t generate enough users to pay for the advertising, Smith did note on his blog that the two Apple representatives who helped set up the campaign were extremely professional and helpful.
You can read more about David Smith’s reaction to iAds for Developers on his blog, Cross Forward Consulting.
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