Former Apple Employee Hits Ping On The Head

Sometimes after a long weekend or extended vacation, it can be next to impossible to get back into a productive state of mind without a bit of prodding. As we slowly push our brains uphill on this post-Labor Day Tuesday, it’s comforting to know that at least one person out there is willing to do a bit of thinking for us. Let’s give a collective “thank you” to software engineer and former Apple employee Matt Drance for providing us some substantial food for thought. In turning your direction to Drance’s blog, AppleOutsider, you’ll find a well stated argument for why Ping–already a hot button topic in the Apple community–could very well end up being one of Apple’s most popular and influential products.

Drance argues that music has always been a social experience. We share, compare and debate the music we love with those closest to us. For all of the young service’s perceived shortcomings, he states an elegant argument, for how Ping is already leveraging this fact to make Apple boatloads of money to add to their already mighty Cha-Ching armada.

Drance’s post on the topic, while not lengthy, manages to raise some excellent points as to where the service could be headed and forecasts that, based on Ping’s initial success, Apple’s next logical step could be to incorporate it into the iBook Store or App Store. Take the time to check it out. Your holiday addled noggin will thank you for it.



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