Apple Streaming Back to the Mac Event Live

Back the Mac signage
(Image courtesy of 9to5Mac)

Nothing like keeping us in suspense, but better late than never: Apple has confirmed that today’s “Back to the Mac” event will be streamed live.

9to5Mac is reporting that Apple will provide a live video stream of today’s “Back to the Mac” media event, which begins at 10am PST (1pm EST). This is good news to Apple fans, who have been kept in suspense almost until the last moment.

In years past, Apple usually streamed their media events live, but more recently we’ve had to enjoy liveblogs of the event from tech journalists in attendance. That appears to have changed now, with Apple streaming their September 1 music-centric event and now the Back to the Mac event marks the second one in a row.

Unfortunately, only the Apple faithful are invited — the live stream requires Safari on Mac OS X 10.6, an iPhone, iPod touch or iPad. Sorry, Windows users!

Press release follows, get your credit cards at ready!

Media Alert
Apple to Provide Live Video Streaming of Today’s Event
What: Live video stream of Apple’s October 20 event
When: Wednesday, October 20, 2010, 10:00 a.m. PDT
Where: www.apple.com

Live Video Streaming

Apple® will broadcast its October 20 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards. Viewing requires either a Mac® running Safari® on Mac OS® X version 10.6 Snow Leopard®, an iPhone® or iPod touch® running iOS 3.0 or higher, or an iPad™. The live broadcast will begin at 10:00 a.m. PDT on October 20, 2010 at www.apple.com/uk.

This broadcast is the property of Apple and is protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations with any questions.

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