Amazon Kindle Invasion Continues Onto the Web

Kindle for the Web

You’ve probably already got Amazon’s Kindle app on your iPhone, iPod touch or iPad, or maybe your Android or Blackberry device or even your Mac or Windows computer. Heck, maybe you even have a real, live hardware Kindle! But Amazon isn’t content with stopping there, and now they’ve introduced (drum roll, please) Kindle for the Web — well, sort of.

TechCrunch is reporting that Amazon has debuted Kindle for the Web on Tuesday, which makes the leap from a dedicated hardware device or software app and attempts to push Kindle e-book purchases to your web browser as well, by way of “the first one’s free” e-book samples.

The idea behind Kindle for the Web is a pretty smart one: Website publishers and bloggers who utilize the Amazon Associates Program can use Kindle for the Web to embed e-book samples on their websites and earn referral fees from Amazon when customers actually purchase the e-book using their links.

Amazon has long offered the ability to read the first chapter of most any book for free, but that required pushing the sample to your Kindle or software app — now you have the option to read the sample right inside your web browser, complete with the ability to change the font size, line spacing or background color, and of course, to click that “Buy Now” button to seal the deal. If you think your friends or family might be interested as well, you can click a button to share the sample with them or easily embed it right into your own website.

Like most anything that sounds too good to be true, there’s a catch: Kindle for the Web currently only works with book samples and not full e-books, meaning you won’t want to delete that Kindle software from your Mac or iOS device just yet. However, this should go a long way toward helping folks quickly find the book they want and snare a new purchase.

Below is a sample of how a Kindle for the Web sample looks.

Kindle for the Web sample page

Follow this article’s author, J.R. Bookwalter on Twitter

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